Our Story

DEV.FIT LLC was formed to provide clothing with carefully crafted designs specifically created for developers. Whether you use a keyboard for your development or a mouse with drag-and-drop we offer a design for you to share your love for what you do!

It all started over a decade ago when we first began to venture into the realm of web development. Fast-forward a few years and we realized that we wanted to have our own business as freshman in high school. A few years later, in the fall of 2012 we decided we wanted to start a lifestyle brand. At that point we attended college full-time and with the start of the second semester of our freshman year we began to work part-time as well. As we started working the full-time grind the lifestyle brand idea was shelved for a few years because the bills continually have to be paid. The idea came back to the forefront in 2023 after life settled down a bit and we officially launched for real life in Q2 of 2024.

Personally we love the color purple but understand that others may not so we will be offering a variety of design colors so that hopefully we have one that you will like! If not feel free to contact us at support@dev.fit and request one with a specific color!

Our plan is to release one new collection and new colors each quarter for the foreseeable future. There will be exclusive designs that will be available for a limited-time so be sure to check back often so you do not miss out! We already have several other colors, apparel styles, some accessories, and wall art to add to the store so be sure to check back during the holiday season to see if they are available!

As "the apparel brand fit for developers" we hope you like our products just as much as you probably appreciate clean code!